Digital Marketing Specialist

The role of Digital Marketing Specialist is part of the Marketing and Communication Directorate, located in the company`s headquarter, in Victoriei Square.

The Directorate is responsible for coordinating, developing and implementing all marketing activities of OTP Group subsidiaries present in Romania.


Your profile:

  • Minimum two years of experience in Marketing field (Media planning, Digital Marketing, Marketing Analysis)
  • University degree in Business, Marketing or related fields
  • English –advanced language skills
  • Knowledge about SEO and SEM activities
  • Experience with marketing tools: Google Ads Words Google Analytics, Google Tag Manager, Hotjar, Similar Web
  • Experience in setting PPC campaings
  • Mandatory : Excel (advanced), Power Point (intermediate)
  • A plus: experience in Power BI and Google Data Studio
  • Outstanding analytical and reporting skills
  • Proactive, involved and dynamic person
  • Open for a collaboration with a leasing contract

What will you do:

  • Reporting and analysis of marketing campaing results (paid, organic online, offline channel,s, emails) using data from marketing tools and in-house applications
  • Analysis of digital marketing trends
  • Weekly and monthly dashboards with marketing main KPIs
  • Propose ideas to improve marketing KPIs: CTR, CR,CPL, CPC, CPM (A/B testing, new channels, new online formats)
  • Monthly and ad-doc presentations for Stakeholders with Marketing Activitities
  • Monitoring SEO KPIs and SEO strategy implementation
  • Developing media plans for marketing campaings togheter with the media agency
  • Implementing marketing campaings togheter with the media agency
  • Marketing budget planning, controlling and accruals
  • Working closesly with the main stakeholders
  • Real time marketing campaigns monitoring

Why Join Us?

  • If you think that data is art and the brain of marketing creatvity
  • Dynamic and challenging projects to work on
  • Entertaining activities
  • A team that will support to blossom you talent


What we offer:

  • A market leader and internationally acknowledged company with a stable background
  • Professional working environment
  • Supportive and helpful atmosphere
  • Developing and innovating company background
  • Youthful and supportive team & high-quality working environment that we consider to be a tool for efficiency
  • Flexible working hours with core time
  • Home Office possibility
  • Study leave for self-trainings
  • Health and life insurance
  • Meal tickets
  • Discounts on Benefit Online
  • A free day gift for your birthday
  • Everything you want to read from Bookster


Aplică acum

Nedeterminat/Full Time

Număr Post: ADAL219631

Localitate: București - Sediul central

Dată limită: 9 februarie 2022