Digital Marketing Specialist

The role of Digital Marketing Specialist is part of the Marketing and Communication Directorate, located in the company`s headquarters, in Victoriei Square.

The Directorate is responsible for coordinating, developing and implementing all marketing activities of OTP Group subsidiaries present in Romania.



  • Minimum two years of experience in Marketing field (Media planning, Digital Marketing, Marketing Analysis);
  • University degree in Business, Marketing or related fields;
  • English –advanced language skills;
  • Knowledge about SEM/PPC and SEO activities;
  • Experience with marketing tools: Google Ads Words Google Analytics, Google Tag Manager, Hotjar, Similar Web;
  • Experience in setting PPC campaigns;
  • Mandatory : Excel (advanced), Power Point (intermediate);
  • A plus: experience in Power BI and Google Data Studio;
  • Outstanding analytical and reporting skills;
  • Proactive, involved and dynamic person.

What will you do:

  • Reporting and analysis of marketing PPC and awareness campaign results (paid, organic online, offline channels, emails) using data from marketing tools and in-house applications;
  • Analysis of digital marketing trends;
  • Weekly and monthly dashboards with marketing main KPIs;
  • Propose ideas to improve marketing KPIs: CTR, CR,CPL, CPC, CPM (A/B testing, new channels, new online formats);
  • Monthly and ad-hoc presentations for Stakeholders with Marketing Activities;
  • Monitoring SEO KPIs and SEO strategy implementation;
  • Developing media plans for marketing campaigns together with the media agency;
  • Implementing marketing campaigns together with the media agency;
  • Marketing budget planning, controlling and accruals;
  • Working closely with the main stakeholders;
  • Real time marketing campaigns monitoring.

Why Join Us?

  • If you think that data is art and the brain of marketing creativity;
  • Dynamic and challenging projects to work on;
  • Entertaining activities;
  • A team that will support to blossom your talent.


What we offer:

Health and well-being:

  • Medical and life insurance;
  • Discount for home, car and travel insurance;
  • Dental services at partner clinics;
  • Medical optics services and a voucher of 600 lei, once every 2 years for eyeglasses/goggles.

Shopping and other services:

  • Meal tickets;
  • BenefitOnline access, special offers module with discounts at over 2500 partners.

Free time and education:

  • Day off on your birthday, or one day off during your birth month;
  • Days off for special events and education;
  • Anything you want to read from Bookster.


Aplică acum

Nedeterminat/Full Time

Număr Post: JFAO220333

Localitate: București - Sediul central

Dată limită: 11 martie 2023